I Love The (Insanely Perverse And Unrepresentative Corporate Schlock Passed Off On Unwitting Youths And All-Too-Witting Bushian Man-Children As An Accurate Representation Of) The 90s

Ladies and gentlemen, if you’re like me - and face it, you probably will be some day - you came from the 90s, but still have no idea exactly what the fuck it was on about. And for good reason: every time you encounter the decade, it’s through a weird haze of triumphalism, a story in which Zizek and Fukuyama (deservingly, but unrealistically) are reversed in relative respect and influence - and, importantly, the left conducted itself with a sort of flagging dignity, the bearers of a failing torch at last cruelly snuffed out in Seattle; the right chafed at the bit after the oppressive sleaziness of that terrible white Negro Slick Willy and his dancing Jewess Reno - and were time and time again let down by his refusal to carry the Big Stick they so dream of today - his neglect of our national drive to build great nations in the Middle East that would maintain our proud military presence in the world for years to come.

We forget that in those days we - not just the West generally but the left specifically - still indulged people like Stoppard when they put on big, lavish productions in which they pretended that the horrific rapine of Eastern Europe by a mixture of mob bosses and capitalist factota was somehow related to rock-and-roll and youth rebellion; we forget that the bug-fuck idiots who joyfully accept the dominion of Terra-Fightin’ Daddy in exchange for the odd glorious codpiece shots on carrier decks once honestly thought of themselves as some kind of revolutionaries. We remember Nirvana, not the utterly impenetrable and horribly related Rat Pack revival. And with the eXile evidently gone, we need more than ever a clear reminder of what the 90s were - before, like every decade before the development of a continuous news cycle to stamp down any deviations from the treacly Narrative, history itself is fully hijacked by nostalgia-peddlers and cod-Münchhausens.

In service to that high goal, when I have the time and the inclination I am going to share a few gems of the 1990s with you; the venal creatures that put our current regime in office strut about, gleefully exchanging favorite Heinlein quotes and meditating thoughtfully on whether the right side really won at Stalingrad. I will be fully honest with you: piercing the lefty idolatry of the day isn’t really my bailiwick - I’ll leave it to Djur, who has always been dissatisfied with their inexplicable hostility against triangulating a vital center between small-business, large-business, and shell-business interests.

The two particular gems I’ve collected in advance are representative of the whole. One is a trio of pulp book ads - two books with equal titles and evidently similar content about divorce, written from that horrible masculist perspective that we continue to hear paraded through high political and social circles as radical, politically-incorrect acts, set in an exciting alternative world where telling lies to the meek is a bold enterprise - and the weaker of the lot, one packed with idiot name-checking and evidently a bog-standard 90s gun-wank.

The better of the two, and one that I’ve been parading around for my personal amusement for some time now, is a suite of mods for Civilization II (of all the games I play for admittedly sentimental value, hands-down the best (that is Civ II itself, not the mod, which can’t be described unless there is in fact a set of words actual shit uses to refer to itself, in which case it’s whatever word refers to the kind of shit most other shit hates, a kind of intra-fecal ethnic slur, and in skywriting)) designed to portray the wild, hi-tech world of the distant future, 2010. No doubt used principally for this by most people who used it, it ever-so-subtly betrayed a certain Weltanschuung, if I may use the original National Socialist, with a clever system in which Monarchy became Klintonism (or, in one interesting case, KKKlintonism) and various no-doubt vital sound files were used in which some idiot used a horribly fake Southern accent to sound, I don’t know, gallant.

I generally hold kitsch in contempt - it’s usually a classic study in reactionary fuckwads with expensive and deeply ridiculous educations tittering at the common mistakes of the hilariously low-born, and has all the humor value of Nietzsche screaming at the no-good priest-crafting Jews for having a slave mentality spurned by the noble Apollonians. But these are a couple of instructive examples, which is the best kitsch-mongering can aspire to. I present to you the world that actually existed in the 1990s: one dominated by the shrill, second-hand sloganry of America’s simultaneously pitiful and contemptible white underclass - and the smug, wealthy pricks who fed them their preposterous jargon and stage-managed their canned Bunker rage for political and economic gain.

We live in a world where Larry the Cable Guy is supposed to be the contemptibly crass one. I’m simply trying to remind you that there was a time in some distant Camelot where you were allowed to think this of Jeff Foxworthy. Join me later this week as I continue the ambitious project I call I Love The [. . .] The 90s, and we’ll look over the book reviews - and, sooner or later, over that fucking majestic mod-pack. And we’ll win this time, John Rambo, or my name isn’t Bo Gritz.